Clay
The brain of the stack. Every account scored, every contact verified.
Intelligence layerClay turns raw signals into scored accounts with verified contacts.
Where decisions about who and when get made.
Clay is the orchestration engine of our Intelligence layer. It pulls signals from the sources that matter for your market, runs waterfall enrichment across a hundred data providers and scores every account against your ICP. The output is not a list. It is a living table of companies showing buying intent right now, with verified contact data attached.
We build Clay workflows as code through its API and CLI. They live in your repo, versioned and documented, not in a browser tab someone once configured and forgot.
How we set it up.
- Map ICP and signals
We define your ideal customer in data terms and pick the signals worth watching: funding, hiring, tech changes, visitor identity, market moves.
- Build waterfalls
Enrichment runs cheapest source first, paid credits only on hard finds, and every email passes a validation gate before it is allowed anywhere near a campaign.
- Score and segment
Accounts get an A, B or C score from stacked signals so outreach always starts with the warmest slice of the market.
- Version and sync
Workflows are exported to your repo and results sync to your CRM automatically. Nothing lives only inside a tool.
What flows in, what flows out.
Raw signals: funding rounds, job posts, tech installs, website visitors, custom scrapers from n8n.
Scored accounts and verified contacts, delivered to Smartlead, HeyReach and your CRM.
See it working on your pipeline.
Every engagement starts with a paid two week diagnosis of your stack, Clay included.
visit clay.com