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Playbooks

The systems we build, written down.

Full detail, no email gate. If you can execute these yourself, you do not need us yet. When you would rather ship pipeline than infrastructure, you know where the form is.

The Deliverability Foundation

The exact deliverability setup we build in week one of every engagement: sending domains, SPF, DKIM, DMARC, warmup, volume caps and monitoring. Ungated and complete.

8 min read · July 2026 The Signal Engine

How we build living ICP lists in Clay: signal taxonomy, cost-ordered enrichment waterfalls, A B C scoring, custom scrapers and decay. The Intelligence layer, in full.

9 min read · July 2026 GTM as Code

Repos per client, Clay API and CLI, snapshots, diffs, sample-row testing and documentation that survives handover. The delivery method behind every GTME build.

8 min read · July 2026 The Control Layer

How we run AI outbound safely: one click approval gates in self hosted n8n, severity routed alerts, audit logs and the weekly kill iterate scale cadence.

8 min read · July 2026 The Source of Truth

Lifecycle modeling, automated enrichment writes, continuous dedupe, routing in minutes and dashboards that end in decisions. How we make HubSpot or Salesforce the single truth.

7 min read · July 2026 The Second Channel

Sender safety, signal triggered sequences, spacing against email, connection notes that earn accepts and CRM sync. LinkedIn outbound at studio scale, EU first.

7 min read · July 2026

The library covers every layer of the stack: sending, signals, delivery as code, control, the CRM and the LinkedIn channel. More ship as they leave our own production line.